The interest in these events lies in the procedures of membership, the initiation and rituals of people who congregate around certain objects, or the ideas behind them. What is the nature of the apparatus and the ideological ideas behind it? How are our desires and our anxieties mediated in complex ways by the representations of the others that surround us? How can people congregate around a product and make the experience of it a social space?
The performative events aim to be an open platform for investigation and to critically engage into the investigation of the artist’s role as a producer and advertiser. One might take various roles – as a performer, participant or spectator in order to contribute to this research. The events envision an encounter of the guests among each other and with the works (performances, imagery/objects, lectures and talks). The participants of this enquiry are invited to take over different positions: whether one is a moderator, explorer, presenter or a visitor to the place.