Art Book

Description

Kunstenaarsboek van de Braziliaanse kunstenaar Bruno Moreschi (São Paulo 1982) in de vorm van een fictieve encyclopedie van 50 hedendaagse kunstenaars. - The book comprehends artists’ bios and 311 artworks by 50 fictitious artists – all of them created by Moreschi based on clichés identified in 10 international encyclopedias for contemporary art. By identifying 50 exemplary art market stereotypes for contemporary artists, and by producing himself the artworks (in real size) of the 50 fictitious artists invented according to such stereotypes, Moreschi has demonstrated that the contemporary art system is accompanied by an installation manual, and that de-codifying it is similar to learning a new language.